Sankuanz boast a distinctive and playful approach to fashion that has gained a cult-like following in China and abroad. The brain behind the brand is 29-year-old fashion designer Shangguan Zhe, who graduated from Xiamen University in 2007—majoring in Visual Communication and Advertising. Zhe—unlike his job-hunting peers—immediately set up his own menswear label and let his brand evolve. Sankuanz's intriguing and unconventional style made Zhe a sort of eccentric enfant terrible in the Chinese mainstream fashion scene - he has been praised by many critics as one of the the most creative young talents in the industry.
Sankuanz designs reflect the expression of different cultures. Classical references are mixed with pop elements through the combination of razor sharp tailoring, graphic playful prints, deconstruction and androgynous sporty silhouettes. The final result is are well-balanced collections in their eccentricity. Each element, eccentric or classical, finds its proper place and highlights the other.